When you use the Search Advertising option with the Display Network selected, keep in mind that your ads will appear in each of Google's search results, which includes more than two million sites; Moreover, Your ads will appear in a very large network of Google partner websites and applications; It is worth noting that search advertising will reach more than 90% of Internet users worldwide.
Search Advertising Formats
Two options determine
forms of advertising on the search network:
·
The First figure
The well-known
standard format that includes text-only ads.
· The Second figure
the second figure
includes all the features and, in turn, includes text ads, shopping ads,
dynamic search ads, and app ads.
And you need to enter
keywords related to the topic.
Forms of Search Advertising
· Text ads on search advertising
These are ads that
consist of words only, and they depend entirely on the content and style of
writing.
It is characterized by
the ability to maintain easily and quickly and can be modified a lot.
It also appears in
Google search results.
You can also add
details to it such as phone number, website, specifications, services, and many
features.
· Display ads on search advertising
These ads rely on the
visual image more than the written text.
Where the pictures can
clarify what the advertisement wants to communicate.
And you can upload it
or choose between already loaded.
Which gives you a
greater ability to control and enjoy multiple and different sizes, detailed in
the Google Center.
It can also be added
in Html five formats. These are still or animated gifs or flash ads.
It allows you to
display your ads more interactively.
· Responsive ads
They are ads that
adjust themselves automatically as you adjust their size or appearance to fit
the available advertising spaces automatically.
They can also be ads
of a textual or graphic character.
· Shopping ads
These ads display the
store's name, the product, its specifications, its price, and the details of
the product.
They are product
marketing ads that include an image when clicked.
That expands to
display other related products with information related to your store.
All with attractive
and powerful content for the user to achieve his results.
Advantages of search advertising
·
Search advertising helps to attract a large number of visits in
a short time.
·
It helps to advertise the brand, website, or store.
·
It helps to target the audience interested in the topic and an
audience that has not been targeted before.
·
Search advertising helps you save time and effort, through which
you can achieve quick results at a low cost.
Conclusion
Search advertising
technology allows you to appear among the first options on the Google network.
This helps increase
the percentage of visits to your site and your brand's reputation.
Search advertising is
one of the first steps to success.
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